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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Inside Ayrton Senna’s Mercedes-Benz 190E

Nick Trott and Mike Duff discuss the story of Ayrton Senna's legendary win in the Mercedes-Benz 190E 2.3-16 race at the Nurburgring GP circuit...

Barrichello in Audi S4 of Ayrton Senna

Rubens Barrichello had the honor of driving the Audi S4 Avant of Ayrton SENNA Ayrton Senna may be best known for his Formula 1 exploits,...

Viviane Senna´s interview about Ayrton Senna´s Institute

Very emotional interview of Ayrton´s sister. Please, if you want to buy Senna´s products to help the Institute, here is the official site: http://www.sennastore.com.br/

Senna’s last duel with Alain Prost

Elf Masters Kart, Paris Bercy 1993 The first edition of Masters Elf took place on 18 and 19 December 1993. Two races were held each...

Who is your greatest Idol?

A myth. A legenda. 23 years ago, Ayrton Senna left a legacy; And, to celebrate the date, we’ve created a special video in honor...

Ayrton Senna animated in Mclaren cartoon

McLaren pay tribute to Formula 1 champion Ayrton Senna It’s the one many of you have been waiting for! In episode 6 of Mclaren animated...

Incredible Energy : Ayrton Senna Foundation

The art of dancing made the young girl born in Icapuí (EC) to shine on stage in Brazil, the United States and Europe. She...

Chatting about Ayrton Senna’s greatest qualifying lap

Yeah, it’s that lap. Laps, in fact. His third race for McLaren, the 1988 Monaco Grand Prix, when Ayrton Senna got himself into the...

Ayrton Senna Tribute 2014

Experience a once in a lifetime chance to immerse yourself in the memory of legendary Formula One driver, Ayrton Senna, when one of his...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018