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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Senna’s last duel with Alain Prost

Elf Masters Kart, Paris Bercy 1993 The first edition of Masters Elf took place on 18 and 19 December 1993. Two races were held each...

Bruno Senna on the scene of Ayrton’s famous crash

After four wins in five races in the 1991 season, Ayrton Senna was in Mexico determined to keep his comfortable lead in the standings....

Inside Ayrton Senna’s Mercedes-Benz 190E

Nick Trott and Mike Duff discuss the story of Ayrton Senna's legendary win in the Mercedes-Benz 190E 2.3-16 race at the Nurburgring GP circuit...

Watch Ayrton Senna beat ten world champions in identical cars

A full-length video of a race which saw a young Ayrton Senna take on and beat a group of Formula One world champions has...

Ayrton Senna became a rally driver

In 1986, while he was employed by the Lotus team, Senna tried out a diverse group of rally cars in Wales for a feature...

Ayrton Senna Sempre – Portrait Story

Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton...

Don’t Crack Under Pressure – A Legend Returns

Celebrating thirty of years of partnership with McLaren, TAG Heuer presents ‘Don’t Crack Under Pressure’. This unique film features the most iconic car in the...

CNN Interview with Viviane Senna

CNN Interview with President of Instituto Ayrton Senna "Brazil was his home. He loved his country very much, the people, the climate, the life...

Honda NSX Supercar-Tribute to Ayrton Senna

In February 1989, right around the same time the demonstration car was dropping jaws with its svelte, mid-engined looks, a gaggle of Honda engineers...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018