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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Senna’s last duel with Alain Prost

Elf Masters Kart, Paris Bercy 1993 The first edition of Masters Elf took place on 18 and 19 December 1993. Two races were held each...

TAG Heuer Remember Senna

Barcelona, Thursday May 7, 2015. Swiss watch brand TAG Heuer breathed new life into one of motorsport’s most enduring legends this evening when the...

CNN Interview with Viviane Senna

CNN Interview with President of Instituto Ayrton Senna "Brazil was his home. He loved his country very much, the people, the climate, the life...

Ayrton Senna Sempre – Portrait Story

Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton...

Budapest 1993 : Ayrton Senna Interview

The 1993 Hungarian Grand Prix was a Formula One motor race held at Hungaroring on 15 August 1993. It was the eleventh round of...

Ayrton Senna became a rally driver

In 1986, while he was employed by the Lotus team, Senna tried out a diverse group of rally cars in Wales for a feature...

Don’t Crack Under Pressure – A Legend Returns

Celebrating thirty of years of partnership with McLaren, TAG Heuer presents ‘Don’t Crack Under Pressure’. This unique film features the most iconic car in the...

Ayrton Senna presents the character Senninha (Por.)

In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot...

Video: Tamburello corner – March 1994

from : The Making of Senna part 5: The lost scenes One of the last cuts made to the film removed a sequence about Senna’s...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment...
EduTec 2018

Expo EDUTEC 2018