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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Senna’s last duel with Alain Prost

Elf Masters Kart, Paris Bercy 1993 The first edition of Masters Elf took place on 18 and 19 December 1993. Two races were held each...

Last year visit: Prince Harry at Sao Paulo

He may have a reputation for being something of a playboy, but Prince Harry showed that when it comes to fast cars his skills...

Barrichello in Audi S4 of Ayrton Senna

Rubens Barrichello had the honor of driving the Audi S4 Avant of Ayrton SENNA Ayrton Senna may be best known for his Formula 1 exploits,...

Ayrton Senna Sempre – Portrait Story

Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton...

Unseen: My Ayrton Senna Years

A quarter of a century ago I had the good fortune of being in a position as a pro photographer to cover a couple...

Senna’s Message to Brazil’s Olympic Athletes

Brazil is currently hosting the 2016 Olympic Games. According to social media, and the numerous sports outlets on the ground in Rio, things aren’t...

Ayrton Senna became a rally driver

In 1986, while he was employed by the Lotus team, Senna tried out a diverse group of rally cars in Wales for a feature...

Ayrton Senna presents the character Senninha (Por.)

In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot...

Jenson & Lewis meet up with a hero of the past

Our two F1 World Champions, Jenson Button and Lewis Hamilton make a surprise visit to the world's greatest garage containing McLaren's F1 cars of...

Expo EDUTEC 2018

The Ayrton Senna Institute, in partnership with Microsoft Brazil, held the 3rd edition of Expo EDUTEC, in São Paulo. Educators, representatives of technology companies,...