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” Preparing for a fastest lap , I concentrate as deeply as I can. I isolate all outside interference, whether it’s photographers, fans, people around me. In that state I am somehow able to get to a level where I am ahead of myself – maybe a fifth of a second, who knows?! " - AYRTON SENNA

Barrichello in Audi S4 of Ayrton Senna

Rubens Barrichello had the honor of driving the Audi S4 Avant of Ayrton SENNA Ayrton Senna may be best known for his Formula 1 exploits,...

Ayrton Senna Sempre – Portrait Story

Commemorating the 20th year since Ayrton Senna’s passing in 2014, Dutchman Hans van der Schroeff and British artist Ian Berry collaborated with the Ayrton...

Unseen: My Ayrton Senna Years

A quarter of a century ago I had the good fortune of being in a position as a pro photographer to cover a couple...

Senna’s Message to Brazil’s Olympic Athletes

Brazil is currently hosting the 2016 Olympic Games. According to social media, and the numerous sports outlets on the ground in Rio, things aren’t...

Ayrton Senna became a rally driver

In 1986, while he was employed by the Lotus team, Senna tried out a diverse group of rally cars in Wales for a feature...

Ayrton Senna presents the character Senninha (Por.)

In early 1994, Ayrton Senna launched Senninha to bring children the values  such as determination, motivation and overcoming. In this historical video, the pilot...

Jenson & Lewis meet up with a hero of the past

Our two F1 World Champions, Jenson Button and Lewis Hamilton make a surprise visit to the world's greatest garage containing McLaren's F1 cars of...

Rubens Barrichello at the wheel of the Honda NSX

Honda NSX on the track, the Japanese Ferrari, the car was designed by the hands of the Ayrton Senna.

Watch Ayrton Senna beat ten world champions in identical cars

A full-length video of a race which saw a young Ayrton Senna take on and beat a group of Formula One world champions has...

A special gift from Disney Pixar in honor of Senna

Disney Pixar, producer of the movie Cars 3, honored the triple Formula 1 champion Ayrton Senna with the creation of a special miniature when...
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Ayrton Senna Institute