"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna Donington 1993

Profile of a champion: Ayrton Senna

David Tremayne from Autocourse looks back on the legend Ayrton Senna after claiming the World Championship in 1988 in his first year with McLaren in this classic piece. “He's a scientist, that's what he is....
Ayrton Senna in Japan in 1987

Formula 1 Heroes – Ayrton Senna

From 1984 until his untimely death at San Marino, Italy, on May 1, 1994, no single driver in the world of Formula 1 was as polarizing or as controversial as Brazil’s Ayrton Senna. A...

01 may 1994, Senna Remembered

With crash structures and HANS devices, it is very easy to forget about the risks involved in modern day racing. Today however, is a timely reminder of just how dangerous motorsport can be when...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Obrigado Senna