Home STORIES

STORIES

"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna at Monaco podium in 1991

Why Senna Beats Schumacher for “Best of All Time”

When Formula One fans around the world are asked the question “Who is the greatest of all time?” more often than not, a passionate and heated debate involving the two legendary names Michael Schumacher...

Ayrton Senna memories still fresh in Rosberg’s mind

NEW DELHI: Two deaths on the track over the last week have once again put the focus back on safety in motorsports. However, when the talk shifts to some of the fastest cars in the...

A Salute to Ayrton Senna

Sao Paulo came to a standstill 20 years ago as young and old, rich and poor, said goodbye to the man they all idolised. The first flush of daylight was lining the eastern sky as...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna