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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna : Would he have survived a crash today ?

If it had happened today, Ayrton’s Senna’s crash might not have been fatal. Channel 4 News looks back at a moment that changed F1 forever, as a film about the star – Senna –...

Ayrton Senna’s first F1 Win – Estoril,Portugal 1985

Join us at a soaking wet Estoril, Portugal, where a young Brazilian named Ayrton Senna takes the pole and leads from start to finish in his John Player Team Lotus 97T-Renault. Peter Windsor describes the...

Senna documentary validates the myth

I never saw Ayrton Senna race. I cried 17 years later when I saw SENNA – the documentary that revealed Senna as so much more than just the driver – this now at 22. Do the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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Obrigado Senna