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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna Helmet – 50th birthday

The fiftieth anniversary commemorative helmet Ayrton Senna. Painted by the Sid Mosca. Produced full-scale 1:1. Accompanying certificate of authenticity and acrylic dome for exhibitions....

Ayrton Senna vs Damon Hill

Senna made his F1 debut in 1984 with the Toleman team. He swiftly made an impression by taking second place at Monaco in the...

Ayrton Senna vs Graham Hill

Ayrton Senna and Graham Hill not only won the world championship on more than one occasion, they were also runner-up several times too. Senna won...

Ayrton Senna vs Jack Brabham

Ayrton Senna and Jack Brabham each won three world championships – but these two drivers had very different careers. One interesting similarity is they both...

Hublot King Power Ayrton Senna and Senna Tourbillon

First carbon fiber case for Hublot…and surely an emotional watch for F1 fans… Awesome! In the penultimate race of the year, Hublot has pulled out...

Ayrton Senna symbolises everything F1 stands for

Atal, there have been F1 champions and then there is Ayrton Senna, a name that symbolises everything the sport stands for - romance, the...

How Digital Technology Changed the Senna Filmmaking Experience

Ayrton Senna Toleman
You could call me a bit of an old-fashioned filmmaker. Twenty years ago, I started making short films on super 8mm and 16mm, cutting...

The racing legend remembered

Maverick driver Ayrton Senna pushed the boundaries and paid the ultimate price. That’s what made him the greatest, says Andrew Dickens The famous yellow helmet...

Ayrton “Senna” a winning documentary

In another life, Ayrton Senna would have made a great priest. Handsome and soft-spoken, with an eye toward helping others when he could, the...