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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna at Silverstone

Senna’s finest race?

Looking back over the list of distinguished McLaren Silverstone winners, many team insiders will be taking time out to reflect on possibly the most impressive win of all, that delivered by Ayrton Senna in...
Lotus Senna

Senna Tribute: Lotus Exige LF1

Lotus is an iconic name in British motoring and motorsport history. Maverick designer Colin Chapman founded the company in 1952 although he’d built his first car – the mark one Austin Seven-based special –...
Interlagos, Brazil

Senna continues to inspire

Ayrton Senna has created memories on every continent throughout his career as a Formula One driver. That’s why several parts of the planet have honored the Brazilian, and it’s not unusual to see tributes...
Ayrton Senna at Imola in 1994

Adrian Newey on Ayrton Senna

Newey feels “guilty” about Ayrton Senna’s crash In a brand new autobiography, “How to Build a Car”, Red Bull Racing’s chief technical officer has revealed for an aerodynamic flaw that he was partially responsible for...
Enaam Ahmed F3 Champion

Senna’s record broken by British teenager

Not a bad claim to fame for 17-year-old Enaam Ahmed. The record in question goes back to when Senna, the Brazilian legend, was racing in Formula 3. He won 12 races back in 1983....
Ayrton Senna at Imola in 1985

1985 San Marino Grand Prix

As soon as the Portuguese Grand Prix was over, all the cars and material were loaded into the familiar articulated transporters and, ten days later, everything was unloaded in the paddock at the Autodromo...
Ayrton Senna at Monaco

Legacy: Ayrton Senna Shop

There is a final line in doing the right thing and commercialising the name of one of motor sport’s greatest driver – Ayrton Senna – nevertheless someone has to do it and we had...
Hungaroring 1988

Ayrton Senna Legacy lives on

It is Friday afternoon and children around the age of 12 are gathered in the computer lab of a public school in Itatiba, a small town an hour away from Sao Paulo. Class time...
Ayrton Senna in Williams 1994

The Death of Ayrton Senna

On 1 May 1994, Ayrton Senna veered off the track at the Imola circuit and into the crash barriers. No one knew it at the time, but the great Brazilian was effectively killed on...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna