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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Ayrton Senna tattoos

The "Senna" documentary has become enough of a sensation that more of its fans are following the lead of Jalopnik commenter CaughtYouLooking and paying their respects to Ayrton Senna with body ink. Here's what...

Hublot King Power Ayrton Senna and Senna Tourbillon

First carbon fiber case for Hublot…and surely an emotional watch for F1 fans… Awesome! In the penultimate race of the year, Hublot has pulled out all the stops with the introduction of not one, but...

Ayrton Senna – the man, the racer and the legend

It was just five days ago that we celebrated Ayrton Senna's 54th birthday and today is another occasion to remember this great driver.  30 years ago, that Ayrton Senna made his Grand Prix debut...

Ayrton Senna: Training for Success

We talked to Dr. Jacques Dallaire, the mastermind behind Senna’s physical and mental training during his entire Formula 1 career. Dr. Jacques Dallaire, a performance specialist with a doctorate in exercise physiology, has worked closely...
Ayrton Senna and Alain Prost

Japanese Grand Prix – Suzuka 1988

"I started giving thanks during the last lap.I thanked God.It was incredible. I could not believe I was going to win the championship,despite all the anxiety and tension.I felt God’s presence.I have seen God,...

British Grand Prix – Silverstone 1988

Through the first seven races of the Formula One season, fluctuating from extremes of heat and cold, confusion and muddle, good circuits and bad, there were those among us who were really looking forward...

Michael Schumacher reveals rivalry with Ayrton

Michael Schumacher has spoken out about his relationship and rivalry with the late Ayrton Senna stating that the Brazilian belonged to a different generation of racing driver to him. Even though there was close battles...
Ayrton Senna in Spa Francorchamps 1989

Belgian Grand Prix 1989

Question: What do all the wet F1 races since Monaco 1984 have in common? Answer: Ayrton Senna. Others have had their moments. Who could forget the rate at which Stefan Bellof was teaching both Alain...

Ayrton SENNA

When in 1993 a journalist asked him who he felt had been his toughest opponent, Ayrton Senna replied: “You don’t know him; his name is Terry Fullerton and I fought against him in Karting.”...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna