"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Senna Trophy

Sonic F1 Trophy Won By Ayrton Senna

Not so long ago, we ran a little piece on the 1993 Formula One European Grand Prix, or - as it was also known - the XXXVIII Sega European Grand Prix. Held on a rainy day in...
Ayrton Senna in Lotus

Magic Senna

A lot has been said, written and debated about the man who is hands down considered the best to have ever graced the sport. Not all of it good though, he had and still...
Prost and Senna in Austria 85

Dream Team: Prost and Senna

I met him first in 1984 at the opening of the new Nürburgring GP circuit, where there was a race for F1 drivers in Mercedes road cars. I took Ayrton from the airport, and...
Ayrton Senna at Monaco in 1988

Light at the end of the road

May 2004 Eleven-and-a-half laps to go, over half-a-minute in the lead, and the world's fastest driver makes an elementary mistake at Portier, shaves maybe an inch too much apex. His right-front wheel clangs the barrier,...
Senna helping to Erik Comas

Ayrton saved my life

Ayrton Senna was the next driver on the scene and stopped his McLaren to help while the rest of the field raced by. He turned off the Ligier's engine and held Comas's head upright...
Ayrton Senna in Austria in 1984

David Coulthard on Senna

On the morning of Sunday, 1 May 1994, I received a fax from Ayrton Senna. I was Williams' test driver at the time and had worked with Senna during the winter. It was the days...
Ayrton Senna at Silverstone

Senna’s finest race?

Looking back over the list of distinguished McLaren Silverstone winners, many team insiders will be taking time out to reflect on possibly the most impressive win of all, that delivered by Ayrton Senna in...
Lotus Senna

Senna Tribute: Lotus Exige LF1

Lotus is an iconic name in British motoring and motorsport history. Maverick designer Colin Chapman founded the company in 1952 although he’d built his first car – the mark one Austin Seven-based special –...
Interlagos, Brazil

Senna continues to inspire

Ayrton Senna has created memories on every continent throughout his career as a Formula One driver. That’s why several parts of the planet have honored the Brazilian, and it’s not unusual to see tributes...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018