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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

How Digital Technology Changed the Senna Filmmaking Experience

You could call me a bit of an old-fashioned filmmaker. Twenty years ago, I started making short films on super 8mm and 16mm, cutting them on film and projecting them myself. Being a “film”...

The day a young Senna grabbed attention

While Formula 1 remembers Ayrton Senna on the 20th anniversary of his death at Imola, happier memories of another race 10 years earlier highlight just why the great Brazilian is still so sorely missed. The...

Story: Eating chips with Ayrton Senna

SMUGGLING the late great Ayrton Senna to a Belgian chip shop is not something many can claim to have undertaken as part of their working lives. But then the working life of Di and Stuart...

A Pioneering Doctor’s Crusade to Make Racing Safer

Formula One was recently reminded of one of its most tragic images: the wreck of a blue and white racing car at the edge of the track in Imola, Italy, on May 1, 1994,...
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Season 1994: A historic lap at Interlagos

Few remember, but one of the most beautiful moments in Ayrton Senna’s career took place at the 1994 Brazilian Grand Prix – during the qualifying rounds to be precise. The Williams driver secured the pole...

What if Ayrton Senna had joined Ferrari ?

This article has been written by Mark Martin who works in the marketing department at MoneySupermarket.com. He is a lifetime F1 fan and has written for many motorsport websites. Motorsport is all about fate. Countless...

Legendary cars: Senna’s Mclaren Mp4/5b

The 1989 Formula One season was the first season where the cars returned to the now traditional normally aspirated engines. Forced to abandon the incredible 1.5 litre Honda RA168E twin-turbocharged engine – which made...

SENNA: A review and an unforgettable life experience

A race against time, like the Great Man setting his pole position laps around the world, I race to arrange an opportunity hundreds of kilometres away in a different state. An opportunity I wouldn’t want...

A Salute to Ayrton Senna

Sao Paulo came to a standstill 20 years ago as young and old, rich and poor, said goodbye to the man they all idolised. The first flush of daylight was lining the eastern sky as...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
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