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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

Julian Jakobi

Julian Jakobi: Senna will be remembered forever

In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people closest to the Formula 1 legend that were not his...

Grand Prix Story: 1987 Monaco Grand Prix

The charming Monte Carlo street circuit has always been a challenge for Formula 1 drivers. Up to then, in 37 years (as an F1 fixture, since the Grand Prix dated from before the championship...

My First Car: Carol Alt’s Mercedes memories

Supermodel, actress and entrepreneur Carol Alt knows a thing about cars and driving. At nineteen a boyfriend gave her a red Ferrari 308 GTS; her father said the car looked fast just standing still. A friend...

In memory of Ayrton Senna: The Lotus years

Will Saunders looks back at the seasons at Lotus which shaped Ayrton Senna ahead of becoming an F1 legend As Formula One marks the 20th anniversary of Ayrton Senna's passing, the anecdotal re-affirmation of the...
Ayrton Senna in his Williams in 1994

1994: Wrong car,bad decision

1994 is going to be a season with lots of accidents ... Hard to believe 21 years have flown by since our Ayrton Senna was stolen from us. Since then much has been written about...

Grand Prix Story: Detroit Grand Prix 1986

Rising Lotus star Ayrton Senna started on the pole and came away with a hard-earned win, the fourth of his career. Senna charged through the field after dropping to eighth with a deflating tire...
Ayrton Senna in Spa Francorchamps 1989

Belgian Grand Prix 1989

Question: What do all the wet F1 races since Monaco 1984 have in common? Answer: Ayrton Senna. Others have had their moments. Who could forget the rate at which Stefan Bellof was teaching both Alain...

Ayrton Senna tattoos

The "Senna" documentary has become enough of a sensation that more of its fans are following the lead of Jalopnik commenter CaughtYouLooking and paying their respects to Ayrton Senna with body ink. Here's what...

A miracle at Imola: San Marino Grand Prix 1989

Miracles do happen in motor racing. We saw one at Imola during the San Marino Grand Prix It may not have been quite the sort of miracle the tifosi had in mind for Ferrari once...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna