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"I’ve always had a very good life. But everything that I’ve gotten out of life was obtained through dedication and a tremendous desire to achieve my goals…a great desire for victory, meaning victory in life, not as a driver. To all of you who have experienced this or are searching now, let me say that whoever you may be in your life, whether you’re at the highest or most modest level, you must show great strength and determination and do everything with love and a deep belief in God. One day, you’ll achieve your aim and you’ll be successful." -AYRTON SENNA

German Grand Prix 1988

Alain Prost was leading the championship, six points ahead of his teammate (54 to 48). Therefore, Senna needed a victory to start the next Grand Prix on equal footing. In the session that defined...
Ayrton Senna in Donington 93

Lap of the gods: Donington 93

If you were given a pound for every time you thought to yourself, or someone said to you, "There's no overtaking in Formula One any more", you'd be a rich man by now, wouldn't...

Grand Prix Story: 1987 Monaco Grand Prix

The charming Monte Carlo street circuit has always been a challenge for Formula 1 drivers. Up to then, in 37 years (as an F1 fixture, since the Grand Prix dated from before the championship...
Ayrton Senna in Spa Francorchamps 1989

Belgian Grand Prix 1989

Question: What do all the wet F1 races since Monaco 1984 have in common? Answer: Ayrton Senna. Others have had their moments. Who could forget the rate at which Stefan Bellof was teaching both Alain...
Ayrton Senna in his Williams in 1994

1994: Wrong car,bad decision

1994 is going to be a season with lots of accidents ... Hard to believe 21 years have flown by since our Ayrton Senna was stolen from us. Since then much has been written about...

A miracle at Imola: San Marino Grand Prix 1989

Miracles do happen in motor racing. We saw one at Imola during the San Marino Grand Prix It may not have been quite the sort of miracle the tifosi had in mind for Ferrari once...

Montreal 1988-Canadian Grand Prix

The Canadian Grand Prix returned to the Formula One calendar after a year's absence. In the meantime, major changes had been made to the Circuit Gilles Villeneuve: the start-finish line, pit lane and facilities...
Ayrton Senna in Detroit in 1988

United States Grand Prix, Detroit 1988

When the idea of a Formula One race round the streets of Detroit was first mooted and a date fixed for 1982, a lot of people were very sceptical and at best viewed it...

British Grand Prix – Silverstone 1988

Through the first seven races of the Formula One season, fluctuating from extremes of heat and cold, confusion and muddle, good circuits and bad, there were those among us who were really looking forward...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna