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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

Ayrton Senna commemorated by Ducati

Back in 1994, the racing community lost one of its greatest talents in Ayrton Senna. Hailing from Sao Paolo, Brazil, Senna won three Driver's...

Senna-inspired goods launched at Goodwood

New range of Senna-inspired goods will be launched at next week's Goodwood Festival of Speed. A new range of luxury leather goods inspired by Ayrton...

Senna collection: Hublot presents the most sophisticated watch

Another event celebrates the long history of friendship between Hublot and the Senna family was launched on Monday 10th june at the Hublot factory...

Hublot Launches MP-06 Senna Act IV Timepiece

Swiss luxury watch brand Hublot has renewed its long-standing partnership with the family of Formula One legend Ayrton Senna to create the MP-06 Senna...

Ayrton Senna Brass Medallion

Patrick and Debbie Wedes as licenced distributors of Ayrton Senna 1994 - current for The Motorsport Shop received an invite for one person to...

Book Review: Ayrton Senna

Some of you may be familiar with the photography of Paolo d’Alessio. His book ‘Ayrton Senna’ is part of a series of his books...

Senninha tip is special gift for Children’s Day

The charismatic character Senninha child is a great tip to make this Children's Day even more special. The product line includes the brand toys, hats,...

The Pioneer just released DVD Player inspired by Ayrton Senna

Pioneer of Brazil, aiming to offer cutting edge products that add value to the lives of their consumers, gives, in partnership with the Instituto...

Ready for Blu-ray: Senna Movie

With the award-winning documentary Senna about to be re-released on Blu-ray, its director can't help but be amazed at the film's reach in the...