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Proceeds obtained from the licensing of the Ayrton Senna's image is 100% invested in the Ayrton Senna Institute.

TAG Heuer Avant-Garde Eyewear

TAG Heuer Avant-Garde Eyewear took up the huge challenge to imagine, design and manufacture sunglasses as iconic as Senna was, by expressing values of...

Minichamps Review: Williams FW16

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The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced...

Review: Tag Heuer Carrera 2018

Tourbillon Senna
When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen...

Minichamps: McLaren Honda MP4/4, Japanese GP 1988

The legendary McLaren Honda MP4/4 which Ayrton Senna drove at the Japanese GP in 1988. In this race he became Formula 1 Champion the...

Masterpiece: Geneve Senna 41

Senna Geneve 41 watch
In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by...

Ayrton Senna – A Life in Pictures

20 years after his tragic, fatal accident at Imola on May 1st 1994, Ayrton Senna is still one of the most beloved figures in...

SENNA: TAG Carrera

TAG-Carrera Senna
Often been voted as the best, most influential Formula One driver of all time, Ayrton Senna won the legendary Monaco Grand Prix for the...

Jim Bamber: Ayrton Senna- Honda- Lotus 99T Camel

Inspired by the the last Grand Prix win for the original Team Lotus in 1987 at Detroit, this tribute to Ayrton Senna is available...

TAG Heuer again with Senna name

Swiss watch company comes up with limited-edition glasses. Swiss watch company Tag Heuer is celebrating the 20th anniversary of the death of Brazilian Formula One...