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When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen may well have greater name recognition and push, but McQueen...

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and character. His talent was immense and his style always ahead...

In the late 1990’s Universal Geneve teamed up with the Ayrton Senna Institute (IAS). Founded in 1994 by Ayrtons Senna’s family and presided by Viviane Senna. Viviane being Ayrton’s sister, and mother of Formula...

Often been voted as the best, most influential Formula One driver of all time, Ayrton Senna won the legendary Monaco Grand Prix for the very first time in 1987 (the first of his record...

The SAEM™ S3 Ayrton Senna hands-free speaker system is three products in one outstanding device. Firstly, when using it in your car the SAEM™ S3 will allow you to make and receive phone calls...

This definitive record of Ayrton Senna’s racing life provides detailed coverage of every single race in which he competed, including karting, Formula Ford, Formula 3 and Formula 1, in addition to one-off appearances and...

The Williams FW16 was a Formula One car used by the Williams team for the 1994 Formula One season. It was designed by Adrian Newey with the major regulation changes that the FIA had introduced in the off-season, banning the electronic devices that had been...

One of the first stories written on Calibre 11 back in 2009 was an overview of the Senna TAG Heuer Limited Editions, a post that is still popular, no doubt thanks to the renewed...

The Cap symbolizes the successful partnership of Ayrton Senna and the Banco Nacional. The brazilian Banco Nacional was one of the main sponsors of Ayrton Senna during his Formula 1 career. The Cap received a...