Senna Tribute: Today is the Senna day
Conceived by Heineken®, F1's global sponsor, in partnership with the Senna family, and backed by Formula 1®, the Heineken festival-Senna Tribute honors one of the greatest Brazilian idols of all time: Ayrton Senna. As...
Rubens Barrichello talks about Senna’s funeral
Rubens Barrichello has revealed on a Brazilian TV show that he has no recollection of Ayrton Senna’s funeral in 1994 – even though he was one of the pall bearers.
Barrichello said that the concussion...
Attila Abreu donation
The pilot of the Stock Car Attila Abreu donated his helmet to be auctioned in support of educational programs of the Institute Ayrton Senna. Attila used the helmet in a display back this Sunday...
Mural of Ayrton Senna is one of the main postcards of Sao Paulo
The artist and muralist Eduardo Kobra in a artwork made possible by Audi in Brazil, is preparing a tribute to the city of Sao Paulo: a mural with the image of Ayrton Senna, who...
Coys at Autosport International presents Senna’s Austin MG Metro 6R4
You don’t often read the words “ex-Ayrton Senna” in conjunction with a rallying Austin MG Metro 6R4, but Coys has managed to consign one such example for its season-opening Birmingham sale.
As befits the Autosport...
F1 Diorama: flag for Roland, 1994
Ayrton Senna wanted victory at Imola in 1994, not so much for him self as for the Roland Ratzenberger. In his Williams cockpit they found the Austrian flag that he wanted to raise in...
“Ayrton Senna Sempre” portrait on sale
In cooperation with the Ayrton Senna Institute and artist Ian Berry United Art Solutions proudly presents this exclusive limited edition of the iconic Ayrton Senna Portrait.
Commemorating the 20th year since Senna’s passing, British artist...
Auction of Hugo Boss and McLaren results in donation of $ 35,000 to the...
An action of McLaren in partnership with Hugo Boss resulted in R $ 35,100 donation to the educational programs of the Institute Ayrton Senna.
The suits used by Lewis Hamilton and Jenson Button at Grand...
Lewis Hamilton pays homage to Ayrton and Brazil on his new helmet
Lewis Hamilton helmet will have the iconic colors (green, yellow and blue) of Ayrton Senna for the Brazilian Grand Prix, which will be held this Sunday, 13 November in Interlagos. The English rider, declared...
Interview with CEO of Senna brand-Bianca Senna
From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
