Home INSTITUTE AYRTON SENNA

INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Josef Leberer visits the Ayrton Senna Institute

Trainer Josef Leberer, a close personal friend of the three-time world champion, toured the Ayrton Senna Institute last Monday, in São Paulo. Accompanied by Bianca Senna, Ayrton’s niece and the Institute’s Branding Director, Josef recalled...
Viviane Senna,Ayrton Senna Institute

20 Years: Interview with Viviane Senna

The Ayrton Senna Institute (IAS) has been working with young Brazilians since 1994, undertaking vital research and investment in the country’s education sector. Its overarching goal is to reduce inequality and create better opportunities...
Viviane Senna

Viviane Senna: REMEMBERING AYRTON

Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to contribute to a better future for Brazil by helping to...
Viviane Senna

“Shell Brazil” partners with Ayrton Senna Institute

All around the world, Brazilians are famous for their generosity and hospitality. The recently-released Cone Communications “Global CSR Study” shows Brazilians are more willing than “any other country surveyed to make changes in their...
Ayrton Senna Campaign

DoeLetras campaign

Aiming to expand its activities in the cause of education in the country, the Ayrton Senna Institute is starting a new campaign. Using the theme DoeLetras, the campaign seeks to expand the Institute's work to...
Ayrton Senna Emotion

Senna Emotion in Belo Horizonte

For the first time in Minas Gerais, the traveling Senna Emotion, shows on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in BH...

Meet the new brand of Instituto Ayrton Senna

Starting this month, the Ayrton Senna Institute presents to the market repositioning of its brand. The study to provide a more modern brand and accompanying the new challenges of the organization began in 2012 and...
Bianca Senna

Gabriel Medina visited the Ayrton Senna Institute

On  January 19th the Ayrton Senna Institute received a special visit: the world champion Gabriel Medina, who became the first Brazilian to win the title at the world surfing championship in December 2014 . Gabriel...

Ayrton Senna Institute participates in the International Week of Sport for Social Change

From 26 to November 29 held in Sao Paulo the 3rd International Week of Sport for Social Change, which will have the theme Sport lifelong. The event is organized by Sport Network for Social Change...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna