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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor for one of the biggest idols in worldwide sports. In...

“On The Pulse Of Brazil” marketing campaign

  The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad agency, received this week one of the most prestigious awards...

Ayrton Senna Institute launched Senna TV on YouTube

Ayrton Senna fans all over the world now have a new channel about the three-time F1 world champion. Senna TV. Featuring exclusive content produced by the Ayrton Senna Intitute, it will have a weekly schedule,...

Donate Education – Speed up with the Ayrton Senna Institute

Sportsmen raise the quality of public education flag on the last weekend in Valopark (RS) The second stage of Stock Car, held last weekend in gaucho circuit Velopark, was marked by a special release of...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...

A Community problem of living without the technology

In a partnership with Technovation, students from Itatiba network are prepared to think of an application that solves a community problem of living without the technology. In the 21st century, living offline or completely away...

Josef Leberer visits the Ayrton Senna Institute

Trainer Josef Leberer, a close personal friend of the three-time world champion, toured the Ayrton Senna Institute last Monday, in São Paulo. Accompanied by Bianca Senna, Ayrton’s niece and the Institute’s Branding Director, Josef recalled...
Viviane Senna,Ayrton Senna Institute

20 Years: Interview with Viviane Senna

The Ayrton Senna Institute (IAS) has been working with young Brazilians since 1994, undertaking vital research and investment in the country’s education sector. Its overarching goal is to reduce inequality and create better opportunities...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018