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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Instituto Ayrton Senna : New phone feature

Ayrton Senna fans can now receive exclusive content directly on the phone about life, career, thought, heritage and stories of the triple world champion of Formula 1. The launch is the result of partnership between...
SENNA McDia Feliz

Ayrton Senna Institute to be part of McDia Feliz

Arcos Dorados, the largest McDonald's franchise in the world, announces the 30th edition of McDia Feliz in Brazil. The largest Brazilian initiative to raise funds for children and young people will be held on...
Senna-racing-day

“Terra” Announces Support of Ayrton Senna Racing Day

The Terra (Earth) has just announced support for the 11th edition of Ayrton Senna Racing Day. "We really believe in the projects of the Instituto Ayrton Senna and its social contribution to society and why...

Educators clarify the importance of comprehensive education

Second "eduLab21" talk wheel meets four experts to map views on what defines a comprehensive education and how it can be put into practice in the training of students. Educators and experts gathered on the...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...

CMF Media launches Ayrton Senna mobile application

The CMF Media, a company specializing in mobile communication, in partnership with Instituto Ayrton Senna, presents the first official app and the unprecedented devoted Formula 1 driver Ayrton Senna, who will be divided into...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment funds the Comprehensive Education program, which will help more than...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna