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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Josef Leberer visits the Ayrton Senna Institute

Trainer Josef Leberer, a close personal friend of the three-time world champion, toured the Ayrton Senna Institute last Monday, in São Paulo. Accompanied by Bianca Senna, Ayrton’s niece and the Institute’s Branding Director, Josef recalled...
Banco Brasil Senna

Ayrton Senna Institute and BB Foundation announce partnership

The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children. In this way, in addition to ensuring that students are...
ObrigadoSenna

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of actions that will extend until the 2019 Heineken Formula 1...

School Learning Policies

Over the past decades, Brazil has advanced a lot in relation to entry and student learning in the early years of elementary school, but important challenges remain. For example, according to the school census...
Viviane Senna,president of Ayrton Senna Institute

Growing number of companies that are partnering with the IAS

In the same year that the Ayrton Senna Institute turns 20 years expanded the number of companies interested in cause marketing, as reported by Propaganda Magazine, this month. "The idea of this mechanism is to...

Young people organize “poetic attack”

In a state school in the city of Teodoro Sampaio, in the west of São Paulo, the protagonism of young people in Elementary and High School has transformed the routine of all students, teachers...

Ayrton Senna and Nestle award winners of ”Building a new planet”

The Cultural Contest 'Building a new planet', promoted by the Instituto Ayrton Senna in partnership with Nestle, awarded on Wednesday in Sao Paulo 12 children and young people from 10 states of Brazil. Schools...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...
Ayrton Senna Educationvideo

Teacher training in Singapore is supported by reading

"Are there more efficient ways to foster a transformative learning experience, how can we prepare teachers for this change to occur?" This was one of the questions that motivated the psychologist and educator Rhoda...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018