“On The Pulse Of Brazil” marketing campaign
The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad agency, received this week one of the most prestigious awards...
Interview with CEO of Senna brand-Bianca Senna
From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and speaks with such conviction that she could convince anyone to...
Higher education institutions begin cooperation to train teachers
Cooperation agreement between the Union of higher education Maintainers and the Instituto Ayrton Senna was signed after meeting, to support closer ties between universities and schools.
The Ayrton Senna Institute signed a cooperation agreement with...
Scratch conference 2016
Generate opportunities for children and young people to create and communicate through computer programs is one of the major goals of educators who gathered in early August for the Scratch Conference 2016, an annual...
Socioemotional skills are key to jobs of the future
Skills that young people need to learn now to prepare for the jobs of the future?
Many of these jobs do not even exist, but the question has mobilized experts in education and the labor...
Gabriel Medina visited the Ayrton Senna Institute
On January 19th the Ayrton Senna Institute received a special visit: the world champion Gabriel Medina, who became the first Brazilian to win the title at the world surfing championship in December 2014 .
Gabriel...
Senna Emotion in Belo Horizonte
For the first time in Minas Gerais, the traveling Senna Emotion, shows on the personal and professional trajectory of the triple world champion of Formula 1, will be open to the public in BH...
Expo EDUTEC 2018
The Ayrton Senna Institute, in partnership with Microsoft Brazil, held the 3rd edition of Expo EDUTEC, in São Paulo. Educators, representatives of technology companies, researchers and exhibitors gathered to discuss technological trends associated with...
20 Years: Interview with Viviane Senna
The Ayrton Senna Institute (IAS) has been working with young Brazilians since 1994, undertaking vital research and investment in the country’s education sector. Its overarching goal is to reduce inequality and create better opportunities...
Interview with CEO of Senna brand-Bianca Senna
From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
