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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Ayrton Senna Education

Only 1 on 10 young people are satisfied with the school

The Hereafter, in partnership with the Social Knowledge Network, launched on Thursday (22nd September) an unprecedented survey that sought to hear the views of young Brazilians about their schools. The study, called "Our School...

Instituto Ayrton Senna : New phone feature

Ayrton Senna fans can now receive exclusive content directly on the phone about life, career, thought, heritage and stories of the triple world champion of Formula 1. The launch is the result of partnership between...
Viviane and Bruno Senna

McLaren and Ayrton Senna Institute

The name of our new Ultimate Series is immediately evocative. But it also celebrates our partnership with a charity educating the children and young people of Brazil. For over 20 years Viviane Senna has been...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor for one of the biggest idols in worldwide sports. In...

Instituto Ayrton Senna anniversary

The Instituto Ayrton Senna complete this Thursday, November 24, 17 years of existence! A dream of our champion-turned-reality. There are more than 13 million boys and girls met, trained educators 618,632 and 1,372 municipalities...
Education Brasil

IAS participates in International Education Forum in Dubai

The Ayrton Senna Institute has been present at one of the main education events in the world. Insper's chief economist and professor, Ricardo Paes de Barros, and the Institute's director of Global Development, Emilio...
SENNA McDia Feliz

Ayrton Senna Institute to be part of McDia Feliz

Arcos Dorados, the largest McDonald's franchise in the world, announces the 30th edition of McDia Feliz in Brazil. The largest Brazilian initiative to raise funds for children and young people will be held on...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...

Higher education institutions begin cooperation to train teachers

Cooperation agreement between the Union of higher education Maintainers and the Instituto Ayrton Senna was signed after meeting, to support closer ties between universities and schools. The Ayrton Senna Institute signed a cooperation agreement with...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018