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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Together for Education campaignvideo

“Together for Education” campaign

The Ayrton Senna Institute, with the support of Mood TBWA, presents the "Together for Education" campaign. The singer and composer Toquinho is invited to receive singer Tiê and rapper Rael to together create...
EduTec 2018

Expo EDUTEC 2018

The Ayrton Senna Institute, in partnership with Microsoft Brazil, held the 3rd edition of Expo EDUTEC, in São Paulo. Educators, representatives of technology companies, researchers and exhibitors gathered to discuss technological trends associated with...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor for one of the biggest idols in worldwide sports. In...

“Raizen” and Ayrton Senna Foundation together again on social partnership

Raizen , licensee of the Shell brand in Brazil , and the Ayrton Senna Institute ( IAS ) , which works to qualify public education in all regions of Brazil , seal the second...
Viviane Senna,president of Ayrton Senna Institute

Instituto Ayrton Senna is honored for 20 years of existence

The president of the Instituto Ayrton Senna, Viviane Senna, attended the Second International Workshop on Education, sponsored by FIESC (Federation of Industries of Santa Catarina), last Thursday (23), in Florianópolis. Viviane spoke at the opening...
Viviane Senna

Viviane Senna: REMEMBERING AYRTON

Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to contribute to a better future for Brazil by helping to...
Tech Event

Event shows how technology can support integral education

With applications, games, narratives and social media projects, students participating in the Ayrton Senna Institute's Programming Lecture at Itatiba's campus shared their learning with teachers, families and the community during Tech Oscar 2017 on...

Donations change the reality of children in Piaui

A very serious education problem in Brazil is the high level of school failure that leads millions of children and youngsters to increase the age-grade distortion rates. This happens because of an educational system...
Literature in Programming

Literature in Programming

The Program "Literature in Programming" an initiative developed by the Ayrton Senna Institute in partnership with municipal education departments of Sao Paulo and Rio Grande do Sul, was one of the highlights of the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna