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INSTITUTE AYRTON SENNA

Did you know that a monthly donation of only U$10 means teaching one child per year how to read and write, in one of Ayrton Senna Institute’s educational programs? Support the Ayrton Senna Institute to ensure kids learn to read and write at a proper age. Ayrton Senna Institute is the realization of the three time Formula 1 World Champion’s dream to offer essential opportunities to new Brazilian generations to develop their potentials so they can become champions in school and in life.

Viviane Senna

Viviane Senna: REMEMBERING AYRTON

Viviane Senna recalls a conversation she had with her brother, motor racing legend Ayrton, in March 1994. He told her how he wanted to contribute to a better future for Brazil by helping to...

Instituto Ayrton Senna anniversary

The Instituto Ayrton Senna complete this Thursday, November 24, 17 years of existence! A dream of our champion-turned-reality. There are more than 13 million boys and girls met, trained educators 618,632 and 1,372 municipalities...

Senninha is the new attraction of Brazilian TV Cultura

On 21 March, Ayrton Senna would have 56 years and as a way to honor him, the TV Cultura debuted Zupt series with Senninha, unprecedented in Brazilian open TV. Starring the famous character inspired...
Ayrton-Senna-Institute

Legacy is helping in education

Just weeks before his death in May 1994, Ayrton Senna spoke to his sister about his plans to give back to Brazil. The 34-year-old, three-time Formula One world champion from Sao Paulo wanted to...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor for one of the biggest idols in worldwide sports. In...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...
Bianca Senna

Gabriel Medina visited the Ayrton Senna Institute

On  January 19th the Ayrton Senna Institute received a special visit: the world champion Gabriel Medina, who became the first Brazilian to win the title at the world surfing championship in December 2014 . Gabriel...
Education Brasil

IAS participates in International Education Forum in Dubai

The Ayrton Senna Institute has been present at one of the main education events in the world. Insper's chief economist and professor, Ricardo Paes de Barros, and the Institute's director of Global Development, Emilio...
Banco Brasil Senna

Ayrton Senna Institute and BB Foundation announce partnership

The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children. In this way, in addition to ensuring that students are...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018