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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

SENNA and the formation of Audi Brazil

Ayrton Senna may be best known for his Formula 1 exploits, though some may not know of his association to Audi through business and also as a daily driver. Looking back on that side...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...

Suzuka 1989: A Sensation in Japan

Would Benetton unwittingly have played a role in influencing the outcome of the World Championship? That was one of the intriguing questions spewed out of the volcano that was the 1989 Japanese Grand Prix,...

Nigel Roebuck on Ayrton Senna

motorsportmagazine.com | July 2011 For a few days after seeing Senna movie, I couldn't get the man out of my mind, and perhaps not surprisingly so. I had, after all, been present at all but...

F1 History: Showdown in Hockenheim 1989

While the twisty bit inside the huge stadium is not as exciting as Mallory Park or the Club Circuit at Brands Hatch, the long curving sections out to the Ostkurve and back are fast,...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor for one of the biggest idols in worldwide sports. In...
Ayrton Senna in Detroit in 1988

F1 History: Six pole-positions in a single season

Ayrton Senna had a very special season in 1988. Besides winning his first F1 world title, he broke several records. On June 18 of that year, the Brazilian driver secured his sixth pole-position in the...

Sound of Honda: Senna’s Fastest F1 Lap

With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as it is about shaving milliseconds on the circuit. In 1989,...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018