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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Ayrton Senna at Japanese Grand Prix

The End of an Era: Australian Grand Prix 1988

On the face of it, it was all just another crushing McLaren-Honda demonstration run, as Ron Dennis' machines sped to their tenth 1-2 of a season in which the team has re-written the parameters...
Ayrton Senna Donington 1993

The greatest F1 driver: Ayrton Senna

Ayrton Senna, arguably the greatest F1 driver of them all drove a total of 161 Grands Prix, amassing an impressive 41 wins throughout his career. Ayrton drove for McLaren between 1988 and 1993 winning the...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...
Ayrton Senna Kart

Senna’s final kart on sale

The last kart driven by the late Ayrton Senna will be auctioned off at RM Sotheby's sale in London on September 5. The kart, which is being offered without reserve, is expected to fetch between...
Ayrton Senna at Interlagos in 1994

Thomas Gronvold: San Marino Grand Prix 94

My name is Thomas Grønvold, I am now 43 years old and I live just south of Oslo, in a small town called Ski. I started putting some small Youtube projects up a little under...

The Last Ride: San Marino Grand Prix 1994

In the end, in the sudden, final instant of his life, Ayrton Senna could not have known what hit him. He could not have seen what, in the next moment, would kill him. This...

Ayrton Senna: From A to Z

There are a very few sportsmen whose very name becomes synonymous with the sport that they compete in. The names Pele, Ali, and Tiger all conjure up images of sporting excellence when at their peak....

A history of safety

It is testament to the continual efforts of Professor Sid Watkins MD that there has not been a serious accident in Formula One in over ten years. Much of this is due to the...

San Marino Grand Prix – Imola 1994

At Imola on 1st May 1994 the lights burned long into the night as journalists who had witnessed the death of Ayrton Senna filed the stories they thought they would never have to write....

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018