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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Ayrton Senna at Spa 1986

Ayrton Senna: Eau Rouge Story

Read an extract from the exclusive Alan Henry Tapes, in which Ayrton Senna talks to Alan Henry and Denis Jenkinson about overtaking on one of the most famous corners in Formula 1. One of the...

Gerald Donaldson : Ayrton Senna

"The following profile is from my book Grand Prix People, Revelations From Inside The F1 Circus. It is based on my historic 1990 interview with him in which spoke about his out-of-body experience at...

Ayrton, Prof and Me

Manish Pandey, writer and producer of the Senna movie, also happens to be an orthopaedic surgeon. IQ sat him down with Professor Sid Watkins, neurosurgeon and F1 legend, the man who tended to Ayrton...
Ayrton Senna in Great Britain

What People Say About Him?

He participated on 161 F1 GPs, took 65 pole positions and 41 victories but then tragically died following a crash at Imola on May 1, 1994. Pat Symonds (F1 engineer) “There was one area at Dallas...
Ayrton Senna at Monaco

Legacy: Ayrton Senna Shop

There is a final line in doing the right thing and commercialising the name of one of motor sport’s greatest driver – Ayrton Senna – nevertheless someone has to do it and we had...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of the program of Discovery Kids and TV Cultura, are now...
Ayrton Senna in Tosa 88

Unseen moments of Imola 1988

A Prague art studio uses incredible technology and obsessive attention to detail to illustrate Senna's legendary pass at Imola in 1988. Jan Rambousek finally found the moment: Ayrton Senna’s McLaren MP4/4, screaming down the back...
Ayrton Senna in Japan in 1990

Gerald Donaldson: An interview with Senna

Ayrton Senna was at first reluctant to give me a private interview because he assumed I was a British journalist, several of whom he believed had written unfairly about him. Too often, he felt, he...
Senna Mercedes

Mercedes story by Ayrton Senna

In Australia, there is a Mercedes-Benz 190 E running down the streets of Melbourne. But this is no ordinary Mercedes. In fact, it was once owned by the legendary Ayrton Senna. Incidentally, it was...

Ayrton Senna Institute and BB Foundation announce partnership

The Ayrton Senna Institute and the Banco do Brasil Foundation have announced a partnership focused on the full literacy of thousands of Brazilian children....
EduTec 2018

Expo EDUTEC 2018