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EDITOR'S CHOICE

“There is a rhythm… something like a perfect melody. Not always… but in any case I am always looking for that melody. And when I have found it I drive in a different dimension. I sense and I feel much more than I calculate. These rare moments are marvellous.”

Senna Mercedes

Mercedes story by Ayrton Senna

In Australia, there is a Mercedes-Benz 190 E running down the streets of Melbourne. But this is no ordinary Mercedes. In fact, it was once owned by the legendary Ayrton Senna. Incidentally, it was...

Grand Prix Story: Portuguese Grand Prix 1985

It would probably be a very slight exaggeration to suggest that Ayrton Senna has brought a fresh standard of driving excellence to Formula One simply on the strength of his splendid flag-to-flag victory in...
Ayrton Senna at Spa 1986

Ayrton Senna: Eau Rouge Story

Read an extract from the exclusive Alan Henry Tapes, in which Ayrton Senna talks to Alan Henry and Denis Jenkinson about overtaking on one of the most famous corners in Formula 1. One of the...
Ayrton Senna in Portugal in 1986

A name that inspires

Ayrton Senna: a name that inspires confidence and pride, a tsunami in the deep, sifting ocean of motorsport history, rich in krill-like factoids which we consume daily. Without him, we wouldn’t just have increased...
Ayrton Senna Paris Bercy 1993video

Senna’s last duel with Alain Prost

Elf Masters Kart, Paris Bercy 1993 The first edition of Masters Elf took place on 18 and 19 December 1993. Two races were held each evening, a relay of three drivers (a Formula 1 driver,...
Ratzenberger helmet

Story of a Ratzenberger Porsche

Look at this Porsche. Not very special, right? Just a random 964 Carrera 4. And it would be, if it wasn’t for its previous owner. Roland Ratzenberger became famous for being the “other” driver...
Ayrton Senna in Great Britain

What People Say About Him?

He participated on 161 F1 GPs, took 65 pole positions and 41 victories but then tragically died following a crash at Imola on May 1, 1994. Pat Symonds (F1 engineer) “There was one area at Dallas...
Jackie Stewart on podium

Jackie Stewart vs Ayrton Senna

I had done my homework and Ayrton Senna, at that time, had been involved in more collisions with other drivers than the combined total of all the world champions since 1950. He was agitated,...
Senna in McLaren cocpit

Senna’s powers of concentration used to focus young drivers

The exceptional powers of concentration which helped Ayrton Senna capture three Formula One world championships were brought sharply into focus today for the young drivers pursuing their own path to the top in Abu...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018