"Ayrton is an idol that even after so many years , remains in the minds of people in a very present way. His strength and charisma still wiggle including individuals who never saw his race. Example of this is part of new generation of F1 drivers has him as great idol and example."

Ayrton Senna in San Marino 1994

Imola Letters 94

Following the recent death of Ayrton Senna, at Imola, FIA President Max Mosley made the following comment during a radio interview: "During the last 12 accident free years (he meant deathfree years, God knows...
Ayrton Senna in 1990

Monaco Grand Prix 1990

For Ayrton Senna fans, and there are a lot of them among the paying public, in spite of the anti-Senna lobby among the English press, the 48th Monaco Grand Prix was sheer delight. Fastest...
Ayrton Senna in 1993

Senna’s shadow

For Brazilians of a certain generation, the death of Ayrton Senna is not unlike September 11 or the assassination of John F. Kennedy.Everyone remembers where they were when they heard the news. Even though two...
Ayrton Senna in Germany 1985

The story of Heroes

People expect their heroes to be perfect. But I draw inspiration from the imperfect heroes; the ones who stumble and fall, but then get up and try, again and again. It must have been the...
Ayrton Senna in Toleman

Brazilian Grand Prix 1984

In sharp contrast to previous years, the Formula 1 "close season" has been very much longer this winter, stretching from Kyalami in mid-October 1983 until the Brazilian Grand Prix opened the 1984 season on...
Ayrton Senna at Imola in 1985

San Marino Grand Prix 1985

As soon as the Portuguese Grand Prix was over, all the cars and material were loaded into the familiar articulated transporters and, ten days later, everything was unloaded in the paddock at the Autodromo Dino Ferrari...
Australian Grand Prix 1985

Senna’s crazy weekend

Ayrton Senna – rally driver. Now there’s a cover line any magazine editor would covet. It happened too, on a blustery, grey Welsh hillside in 1986. Ayrton Senna and five rally cars in a...
San Marino Grand Prix 1994

Ayrton Senna Legacy

May 1996 Wealth and poverty live shoulder-to-shoulder in the industrial capital of Brazil. Consequently, the thieves' work is the stuff of legend. One year, for instance, Goodyear's laundry went missing, only to appear on the...
Norwich house

In Focus: Senna’s former Norwich bungalow

The former Norwich home of Brazilian motor-racing legend Ayrton Senna has been sold in May 2015 by an estate agents which was unaware of its connections to the star. The three-time Formula 1 champion rented...

Event shows how technology can support integral education

With applications, games, narratives and social media projects, students participating in the Ayrton Senna Institute's Programming Lecture at Itatiba's campus shared their learning with...

Ayrton Senna Institute