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FANS DIARIES

"Ayrton is an idol that even after so many years , remains in the minds of people in a very present way. His strength and charisma still wiggle including individuals who never saw his race. Example of this is part of new generation of F1 drivers has him as great idol and example."

Ayrton Senna wit his fan

I have a story: Ayrton Senna and Me

I have a story. A brush with fame. A tale that my family and I delight in every now and then. Like the other night over dinner at my mum's. Once upon a time, Adelaide...

SENNA and the formation of Audi Brazil

Ayrton Senna may be best known for his Formula 1 exploits, though some may not know of his association to Audi through business and also as a daily driver. Looking back on that side...

Ayrton Senna : Life and Death

Before the mainstream sports obsessions, school dances, awkward teen years, supremely fun college parties, graduating, finding a wonderful woman and eventual settling down, there was Formula One. F1 was my first love. The love...

Ayrton’s car – Acura NSX

Farewell to the original Acura NSX, the landmark exotic from Japan-and Brazil I SLEPT LATE on May 1, 1994. Before the Golden Age of TiVo, I normally dragged myself out of bed at 4:30 a.m....

Sound of Honda: Senna’s Fastest F1 Lap

With over 100 sensors and 6.5 billion data points delivered in real-time, today the F1 is as much as about predicting the future as it is about shaving milliseconds on the circuit. In 1989,...

F1 Greatest Races: Suzuka 1988

In the summer of 1987 Ayrton Senna finally sealed a three-year deal to drive for the McLaren team from the start of the 1988 season. Former McLaren team driver John Watson found himself chatting...
Ayrton Senna in Training

Racing: Drivers fitness program

A race driver's fitness routine was once rather simple: running, cigarettes and alcohol (the running being optional). Call it the James Hunt exercise program, if you will, but it had been commonplace long before...
Jackie Stewart on podium

Jackie Stewart vs Ayrton Senna

I had done my homework and Ayrton Senna, at that time, had been involved in more collisions with other drivers than the combined total of all the world champions since 1950. He was agitated,...

Torcida Ayrton Senna

Torcida Ayrton Senna, was founded in Brasilia on 15/05/1988. Its current CEO, Adilson Carvalho de Almeida, was a founding member of the crowd, but never the representative of the organization in Sao Paulo. In the...

Boeing Donation to Ayrton Senna Institute

Boeing will invest in a partnership with the Ayrton Senna Institute to boost STEM and comprehensive education over the three next years. The investment...
EduTec 2018

Expo EDUTEC 2018