TAG Heuer celebrates Ayrton Senna

Avant-Garde Swiss watch brand TAG Heuer takes Sao Paulo by surprise by reviving Ayrton Senna on stage through a holographic representation during a press conference held at the Bienal. For the occasion, Jean-Claude Biver, TAG...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...
MorumbiShopping

Morumbi Shopping brings the show “Senna in our Minds and our Hearts”

From October 25th MorumbiShopping brings to Sao Paulo the exhibition "Senna in our Minds and our Hearts", curated by designer Rodrigo House. Exhibition will present the original helmets of Ayrton Senna, which were used...

8th Ayrton Senna Racing Day – Review

The eighth edition of the Marathon Relay Ayrton Senna Racing Day, held Sunday 04.12.2011 at Interlagos, both cheered the runners as the people who went to the Autodrome to follow the evidence and know...

12th Ayrton Senna Racing Day Marathon

Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...

Exhibition on Ayrton Senna opens on Thursday, in Curitiba

Senna Emotion will be in town until September 9, admission is free. The story of Ayrton Senna, one of the greatest Formula 1 drivers of all time, will be counted in Curitiba. From this Thursday...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...
Ayrton Senna Adelaide 1985

Senna’s anniversary a one day away

Like any other sport, Formula 1 has heroes, living or departed legends, terrible tragedies, moments of glory, and moments of genius. All these attributes are almost a perfect match to the image of a...

“Senna in our Minds and our Hearts,” comes to Shopping Analia Franco

The show "Senna in our Minds and our Hearts" in partnership with the Instituto Ayrton Senna, comes to Shopping Analia Franco in Sao Paulo. From 4 to March 22 will be exposed five helmets...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna