Countdown: 7 days to Roland Ratzenberger Anniversary

If motorsports is a ladder, and if Formula One is the top rung, Roland Ratzenberger was hanging on by his fingernails. With only enough funding for five races, he had already missed the first,...
Senna in Stock cars

Stock Car announce “Ayrton Senna: the musical” in Goiânia

The Ayrton Senna International Autodrome in Goiânia will host several events for our three-time Formula 1 World Champion this weekend. On Saturday and Sunday, the stages of the Stock Car and the "Brasileiro de...

TAG Heuer celebrates Ayrton Senna

Avant-Garde Swiss watch brand TAG Heuer takes Sao Paulo by surprise by reviving Ayrton Senna on stage through a holographic representation during a press conference held at the Bienal. For the occasion, Jean-Claude Biver, TAG...
Ayrton Senna Trophy 2016

The Ayrton Senna Trophy with Mansell and Brundle

The Ayrton Senna Go-Kart Trophy has a new location for its first edition: it will be held at the Beto Carrero World Kart, in Penha (SC), on December 3rd and 4th. Greg Mansell and...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...
Lewis Hamilton in Brazilvideo

Hamilton presents Ayrton Senna Institute

Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...
Ayrton Senna in cocpit

Ayrton Senna wins his 3rd title 25 years ago

1991 season saw big progress by the Williams Renault team that had it running close to the McLaren Honda team that had won the Drivers’ and Constructors’ Championship titles four years in a row....
Ayrton Senna in Paul Ricard 1986

Motor Show to honour Ayrton Senna

The Lancaster Insurance Classic Motor Show is set to honour racing legend Ayrton Senna from 11-13 November. The Brazilian ace’s Lotus 98T will go on show at the event to mark this year’s theme, Heroes...
Ayrton Senna exhibition

The Ayrton Senna exhibition at the Lamborghini Museum

Thanks to high numbers of visitors, the exhibition on Ayrton Senna at the Lamborghini Museum in Sant’Agata Bolognese has been extended until November 20, 2017. “Ayrton Senna. The Last Night” is the title of the...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna