“Senna Emotion” – Interactive exhibition on Ayrton Senna

1st of May, will open the interactive exhibition "Senna Emotion," the most important exhibition about the history of the personal and professional Formula 1 driver and tri champion Ayrton Senna da Silva. The facility...

Countdown: 7 days to Roland Ratzenberger Anniversary

If motorsports is a ladder, and if Formula One is the top rung, Roland Ratzenberger was hanging on by his fingernails. With only enough funding for five races, he had already missed the first,...
Ayrton Senna Adelaide 1985

Senna’s anniversary a one day away

Like any other sport, Formula 1 has heroes, living or departed legends, terrible tragedies, moments of glory, and moments of genius. All these attributes are almost a perfect match to the image of a...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...

13th Ayrton Senna Racing Day

The relay marathon Ayrton Senna Racing Day will no longer be at the end of week after the Formula 1 Grand Prix of Brazil in 2016. The organizers of the event and the race...

12th Ayrton Senna Racing Day Marathon

Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...

“Senna in our Minds and our Hearts,” comes to Shopping Analia Franco

The show "Senna in our Minds and our Hearts" in partnership with the Instituto Ayrton Senna, comes to Shopping Analia Franco in Sao Paulo. From 4 to March 22 will be exposed five helmets...
Ayrton Senna in cocpit

Ayrton Senna wins his 3rd title 25 years ago

1991 season saw big progress by the Williams Renault team that had it running close to the McLaren Honda team that had won the Drivers’ and Constructors’ Championship titles four years in a row....

Hall of Fame Collection: Texas

Austin, Texas, – Circuit of The Americas (COTA) is delighted to announce the arrival of the Senna Hall of Fame (HOF) Collection - a unique compilation of race worn items used by Ayrton Senna...

Obrigado Senna

In May 2019, during Senna Day, Heineken®, the official sponsor of F1, and the Senna Family signed an unprecedented partnership for a series of...
EduTec 2018

Expo EDUTEC 2018