“Senna Emotion” – Interactive exhibition on Ayrton Senna
1st of May, will open the interactive exhibition "Senna Emotion," the most important exhibition about the history of the personal and professional Formula 1 driver and tri champion Ayrton Senna da Silva. The facility...
Countdown: 7 days to Roland Ratzenberger Anniversary
If motorsports is a ladder, and if Formula One is the top rung, Roland Ratzenberger was hanging on by his fingernails. With only enough funding for five races, he had already missed the first,...
12th Ayrton Senna Racing Day Marathon
Registration for the Marathon Relay Ayrton Senna Racing Day are open to be held on 22 November at the Interlagos Circuit in Sao Paulo. For this year, the Ayrton Senna Institute developed the concept...
Roland Ratzenberger Anniversary
October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It was also the day that Roland Ratzenberger won the Formula...
Senna’s anniversary a one day away
Like any other sport, Formula 1 has heroes, living or departed legends, terrible tragedies, moments of glory, and moments of genius. All these attributes are almost a perfect match to the image of a...
Hamilton presents Ayrton Senna Institute
Lewis Hamilton, who won his fourth F1 world title two weeks ago, in Mexico, has arrived in São Paulo to take part in the Brazilian GP and, last Wednesday, he presented the Ayrton Senna...
The Ayrton Senna exhibition at the Lamborghini Museum
Thanks to high numbers of visitors, the exhibition on Ayrton Senna at the Lamborghini Museum in Sant’Agata Bolognese has been extended until November 20, 2017.
“Ayrton Senna. The Last Night” is the title of the...
13th Ayrton Senna Racing Day
The relay marathon Ayrton Senna Racing Day will no longer be at the end of week after the Formula 1 Grand Prix of Brazil in 2016. The organizers of the event and the race...
“Senna in our Minds and our Hearts,” comes to Shopping Analia Franco
The show "Senna in our Minds and our Hearts" in partnership with the Instituto Ayrton Senna, comes to Shopping Analia Franco in Sao Paulo. From 4 to March 22 will be exposed five helmets...
Interview with CEO of Senna brand-Bianca Senna
From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
