Julian Jakobi

Julian Jakobi: Senna will be remembered forever

In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people closest to the Formula 1 legend that were not his...
Ayrton Senna-Hungary 1992

How Senna scared James Hunt

Former manager Julian Jakobi spoke about the late great Ayrton Senna. He recounted a story where Senna went to Lausanne to meet with Marlboro executives. Of course, he would have also met former McLaren...
Bianca Senna

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and speaks with such conviction that she could convince anyone to...
Viviane Senna

Brazilian educational system needs to be innovative

Brazilian educational system needs to be innovative in the post-crisis period, proposes Viviane Senna The president of the Ayrton Senna Institute, Viviane Senna, participated on Thursday (7th May) in a videoconference held by the Business...
Ayrton Senna Institute class

Ayrton’s legacy helping children

In Brazil, just three in 10 of the students who finish high school possess basic literacy in Portuguese and just one in ten have basic skills in mathematics. Consider then that only half of...
Viviane Senna

Senna Tribute: Today is the Senna day

Conceived by Heineken®, F1's global sponsor, in partnership with the Senna family, and backed by Formula 1®, the Heineken festival-Senna Tribute honors one of the greatest Brazilian idols of all time: Ayrton Senna. As...
Senna and Prost 1993

The Good and the Bad

Some victories are earned through careful preparation and faultless execution. Others come through sheer grit and perseverance against the odds, and each of our five wins in the 1993 Formula 1 season fall into...
Ayrton Senna in Monaco 1988

Ayrton Senna patron of Brazilian sport

The Committee of Constitution and Justice and Citizenship (CCJ) of the Chamber of Deputies approved on Thursday (24 november) the Bill 2793/19, of Deputy Filipe Barros (PSL-PR), which declares the pilot Ayrton Senna da...
Senna Tribute 2019

SENNA: Sao Paulo Fan Festival 2019

The event is a major part of a series of activities led by Heineken® to celebrate the driver's 25-year legacy in 2019. The HEINEKEN F1 FESTIVAL - SENNA TRIBUTE will be a free event,...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...
ObrigadoSenna

Obrigado Senna