Senna Season

The legends of F1: Ayrton Senna

When Ayrton Senna arrived at McLaren in 1988 he was an outstanding young driver, but he wasn’t yet the complete champion he would become during his time with the team. At 28 years old...
Bruno Senna-LMP2 Endurance World Championship

Bruno Senna story

Senna's virtuosity had made him seem indestructible during an era generally free from fatalities. His death would stun a motor sport world that should have known better and devastate a family that had followed...
McLaren Senna supercar

Fast as Ayrton: McLaren SENNA on the road

The amazing Senna model - the wildest and most powerful McLaren ever - has been snapped testing on the M25. The £750,000 hypercar is named after legendary Brazilian F1 driver Ayrton Senna. The incredible new...
Tech Event

Event shows how technology can support integral education

With applications, games, narratives and social media projects, students participating in the Ayrton Senna Institute's Programming Lecture at Itatiba's campus shared their learning with teachers, families and the community during Tech Oscar 2017 on...
Viviane Senna

1st Cause Marketing Forum

The Ayrton Senna Institute, ESPM, Ipsos and Smiles held on Monday the 1st Cause Marketing Forum. The event, held at the University's headquarters in São Paulo, presented unpublished research on the subject and set...
Senna ultimate carvideo

McLaren SENNA

Among the greatest quotes that Ayrton Senna left as a legacy of his total commitment into the pursuit of victory and perfection, one is emblematic: “You commit yourself to such a level where there...
Ayrton Senna Institute

A special gift from Disney Pixar in honor of Senna

Disney Pixar, producer of the movie Cars 3, honored the triple Formula 1 champion Ayrton Senna with the creation of a special miniature when realized the launching of the film in Brazil. Claudia Neufeld...
Ayrton Senna in France in 1988video

The Most Dominant F1 Car Ever

The high level of optimism at McLaren, following the arrival of its new Honda V6 engine and of Ayrton Senna as Prost's partner, was not diluted by rule changes for the 1988 season. These...
Lotus Senna

Senna Tribute: Lotus Exige LF1

Lotus is an iconic name in British motoring and motorsport history. Maverick designer Colin Chapman founded the company in 1952 although he’d built his first car – the mark one Austin Seven-based special –...

Event shows how technology can support integral education

With applications, games, narratives and social media projects, students participating in the Ayrton Senna Institute's Programming Lecture at Itatiba's campus shared their learning with...
video

Ayrton Senna Institute