Ayrton Senna at Imola in 1985

1985 San Marino Grand Prix

As soon as the Portuguese Grand Prix was over, all the cars and material were loaded into the familiar articulated transporters and, ten days later, everything was unloaded in the paddock at the Autodromo...
Senna and Berger

Ayrton Senna – 10 factualities

The young Brazilian passed away in a tragic crash at the infamous Tamburello corner in the San Marino Grand Prix at the Imola Grand Prix track, leaving a void in the world of motorsport...
Ayrton Senna at Monaco

Legacy: Ayrton Senna Shop

There is a final line in doing the right thing and commercialising the name of one of motor sport’s greatest driver – Ayrton Senna – nevertheless someone has to do it and we had...

Senna’s Day

F1 legend Ayrton Senna died 23 years ago. I'm going to pay tribute to Senna, my favourite F1 driver of all time. I was still a kid in 1994, but had been following the F1...
Our Idol - Ayrton Sennavideo

Who is your greatest Idol?

A myth. A legenda. 23 years ago, Ayrton Senna left a legacy; And, to celebrate the date, we’ve created a special video in honor of our three-time champion, on May 1st. Who is your...
Ayrton Senna and Nuno Cobra

Reflecting on Senna

When Ayrton Senna died on May 1st, 1994, I was 1 year, 5 months and 19 days old. It’s fair to say I had no idea who he was. After all, I’m pretty sure...
Hungaroring 1988

Ayrton Senna Legacy lives on

It is Friday afternoon and children around the age of 12 are gathered in the computer lab of a public school in Itatiba, a small town an hour away from Sao Paulo. Class time...
Ayrton Senna in Williams 1994

The Death of Ayrton Senna

On 1 May 1994, Ayrton Senna veered off the track at the Imola circuit and into the crash barriers. No one knew it at the time, but the great Brazilian was effectively killed on...
Roland Ratzenberger in 1994

Roland Ratzenberger Remembered

The 1994 San Marino Grand Prix was among the blackest weekends in motor racing history. Even before Ayrton Senna’s death, Imola and the sport in general were in sombre mood for rookie Roland Ratzenberger...

Educators start online training course offered by the Ayrton Senna Institute

With the support of technology, about 250 educators from the Santa Catarina state network started this week a new stage of the training offered...