Ayrton Senna in Brazil 1993

F1 Memories: Adelaide 1993

Lapsing into delusions of grandeur is a condition suffered by most F1 icons. As an example to younger, developing enthusiasts, contemporary drivers boast a life of excessive one-upmanship and entitlement. To a degree, this...
Tamburello wall

Outstanding tribute to Brazilian Champion

I'm a big fan of Formula 1 and I've been that so far back in time as I can remember. I'm too young to have experienced Sweden's popular racing driver Ronnie Peterson’s era (I...
EduTec 2018

Expo EDUTEC 2018

The Ayrton Senna Institute, in partnership with Microsoft Brazil, held the 3rd edition of Expo EDUTEC, in São Paulo. Educators, representatives of technology companies, researchers and exhibitors gathered to discuss technological trends associated with...
Tourbillon Senna

Review: Tag Heuer Carrera 2018

When it comes to TAG Heuer ambassadors, no one can hold a candle to Formula 1’s triple World Champion Ayrton Senna. Yes, Steve McQueen may well have greater name recognition and push, but McQueen...
Ayrton Senna Institute

Cooperation with the Ayrton Senna Institute is renewed

The mayor of Maceió, Rui Soares Palmeira, and the municipal secretary of Education, Ana Dayse Dorea, signed on Monday (29), in São Paulo, the renewal of the term of technical cooperation between the Ayrton...
Senna memorial statue

Ayrton Senna memorial in Adelaide

Ayrton Senna claimed the last of his 41 race wins around the streets of Adelaide in 1993, winning his last race for McLaren ahead of Alain Prost and Damon Hill. Project founder Michael Duregon...
Senna TAG editions

2 new Senna special editions

Considered as one of the greatest drivers of all time, Ayrton "Magic" Senna has made his mark on Formula 1 history with audacity and character. His talent was immense and his style always ahead...
Ayrton Senna at Interlagos in 1994

Senna: Imola 94 Mindset

While the physical cause of the crash is important, I believe it is also important to examine Senna's mindset in the final 24 hours of his life. The mindset of a driver is crucial...
Viviane Senna in Brasil

Viviane Senna visits Jair Bolsonaro

The president of the Ayrton Senna Institute, Viviane Senna, visited presidential candidate Jair Bolsonaro (PSL). The son of presidential candidate Carlos Bolsonaro, who is an alderman in Rio, appears in a YouTube video showing...

Expo EDUTEC 2018

The Ayrton Senna Institute, in partnership with Microsoft Brazil, held the 3rd edition of Expo EDUTEC, in São Paulo. Educators, representatives of technology companies,...