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A Tribute to Life Network

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Julian Jakobi: Senna will be remembered forever

In 2020, on the occasion of the 26th anniversary of the Brazilian’s death it is worth revisiting the tale of one of the people...

How Senna scared James Hunt

Former manager Julian Jakobi spoke about the late great Ayrton Senna. He recounted a story where Senna went to Lausanne to meet with Marlboro...

Interview with CEO of Senna brand-Bianca Senna

From the moment I met Bianca, I was starstruck, and we naturally started speaking in our native language, Portuguese. She is extremely polite and...

Brazilian educational system needs to be innovative

Brazilian educational system needs to be innovative in the post-crisis period, proposes Viviane Senna The president of the Ayrton Senna Institute, Viviane Senna, participated on...

Ayrton’s legacy helping children

In Brazil, just three in 10 of the students who finish high school possess basic literacy in Portuguese and just one in ten have...

Senna Tribute: Today is the Senna day

Conceived by Heineken®, F1's global sponsor, in partnership with the Senna family, and backed by Formula 1®, the Heineken festival-Senna Tribute honors one of...

The Good and the Bad

Some victories are earned through careful preparation and faultless execution. Others come through sheer grit and perseverance against the odds, and each of our...

Ayrton Senna patron of Brazilian sport

The Committee of Constitution and Justice and Citizenship (CCJ) of the Chamber of Deputies approved on Thursday (24 november) the Bill 2793/19, of Deputy...

SENNA: Sao Paulo Fan Festival 2019

The event is a major part of a series of activities led by Heineken® to celebrate the driver's 25-year legacy in 2019. The HEINEKEN...