INSIGHTS FROM AYRTON SENNA INSTITUTE

Scratch conference 2016

Generate opportunities for children and young people to create and communicate through computer programs is one of the major goals of educators who gathered...

Senninha gets new website

This month, we launched two new actions to strengthen the Senninha character in digital media. Episodes of Zupt animation! with Senninha, recent highlight of...

Brazilian Olympic athletes carry Senna’s message on their wrists

Even a generation that grew up without seeing Ayrton Senna race in F1 knows that winning in his home-country was the greatest motivating factor...

“On The Pulse Of Brazil” marketing campaign

  The #NoPulsoDoBrasil (On The Pulse Of Brazil) marketing campaign, conceived by the Ayrton Senna Institute, in a partnership with the J. Walter Thompson ad...

Ayrton Senna Institute launched Senna TV on YouTube

Ayrton Senna fans all over the world now have a new channel about the three-time F1 world champion. Senna TV. Featuring exclusive content produced by...

Donate Education – Speed up with the Ayrton Senna Institute

Sportsmen raise the quality of public education flag on the last weekend in Valopark (RS) The second stage of Stock Car, held last weekend in...

Ayrton Senna Institute

FANS DIARIES FROM ALL OVER THE WORLD

Ayrton Senna in 1984

The man and the yellow helmet

We speak of breathing, eating and sleeping a subject; well, Ayrton did just that. Nothing else mattered so much to him in the world....

EDITORS PICKS » Check it out

THIS WEEK MOST POPULAR

Senna: Flight to the Olympic Games

The airplane of Azul Linhas Aéreas Brasileiras painted with the colors of Ayrton Senna's helmet does two special trips on Friday (19th august): will...

LATEST PUBLISHED ARTICLES

Ayrton Senna in 1984

The man and the yellow helmet

We speak of breathing, eating and sleeping a subject; well, Ayrton did just that. Nothing else mattered so much to him in the world....

The greatest one-lap driver ever

Winning in circuit racing becomes that bit easier if you start from the front, and claiming a pole position is something that requires intense...

Drivers vote: Ayrton Senna the greatest ever

In 2009 Ayrton Senna has been voted the greatest Formula 1 driver of all time by a unique poll of 217 of his fellow...
Ayrton Senna and Alain Prost

Japanese Grand Prix – Suzuka 1988

"I started giving thanks during the last lap.I thanked God.It was incredible. I could not believe I was going to win the championship,despite all...

Belgian Grand Prix 1988

The incredible fight for the title, between Senna and Prost, was summed up by the draw in the standings: both drivers had 66 points....

British Grand Prix – Silverstone 1988

Through the first seven races of the Formula One season, fluctuating from extremes of heat and cold, confusion and muddle, good circuits and bad,...

PHILANTROPHY: Viviane SENNA da Silva Lalli

Viviane Senna in support of women’s cardiovascular health

In order to guide and warn the female audience on cardiovascular disease, on 29 July, the Brazilian Society of Clinical Medicine (SBCM) launched the...

Ayrton Senna Products

Ayrton Senna Nacional Cap

The Cap symbolizes the successful partnership of Ayrton Senna and the Banco Nacional. The brazilian Banco Nacional was one of the main sponsors of...

Veho VPP-004-AS Ayrton Senna Pebble Smartstick Portable Charger review

Veho's Ayrton Senna-inspired Pebble SmartStick+ is possibly one of the coolest-looking portable phone chargers we've seen. Read on for our full Pebble Smartstick+ review. The...

EVENTS » Current and Scheduled

13th Ayrton Senna Racing Day

The relay marathon Ayrton Senna Racing Day will no longer be at the end of week after the Formula 1 Grand Prix of Brazil...

History:Senna won his first title in open-wheel cars

On August 9, 1981, 35 years ago, Ayrton Senna won his first title driving open-wheel cars. The achievement took place at a race in...

Roland Ratzenberger Anniversary

October 26 1986 is remembered as the day that Nigel Mansell's spectacular tyre failure in Adelaide handed the world championship to Alain Prost. It...

Countdown: 7 days to Roland Ratzenberger Anniversary

If motorsports is a ladder, and if Formula One is the top rung, Roland Ratzenberger was hanging on by his fingernails. With only enough...

Interview room » Interviews we'll never forget

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Press Conference: Monaco Grand Prix 1992

The top three finishers appeared in Prince Albert II of Monaco's Royal box to collect...
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SENNA Interview: Adelaide, Australia 1993

Quick Adelaide interview after (Suzuka) Eddie Irvine vs Ayrton Senna incident.Making his début at the...
video

Ayrton Senna: Roda Viva Interview 1986

Highligts of Ayrton Senna´s Roda Viva interview in 1986. On December 15, 1986, Ayrton Senna, Lotus...
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Autosport Awards 1991

Three championships, 60 pole positions and 33 wins. When Ayrton Senna took to the stage...
Ayrton Senna in Hungaroring in 1993video

Budapest 1993 : Ayrton Senna Interview

The 1993 Hungarian Grand Prix was a Formula One motor race held at Hungaroring on...
video

Ayrton Senna: The lost interview

Ayrton Senna came to Europe in 1981, at the age of twenty-two, to begin his...

Ayrton Senna pushed the boundaries and paid the ultimate price. That’s what made him the greatest.

“To win a championship you need more than anything a very clear mind to understand exactly when is the moment to be aggressive, when is the moment to be calculative, when is the moment to give everything you have, when is the moment to hold everything you have for another opportunity. That’s the difference between winning and losing”

Brazil is now a different country compared to the time when Ayrton raced in Formula 1.

“The main purpose of the foundation is to help children in needs to make their dream come true. This project was what Ayrton wished the most…And since 1994, more than 13 millions of children have been helped by the Instituto Ayrton Senna, we will continue to make it happen…”

Viviane Senna